Michael Jackson, a name everybody knows. The anniversary of 'Bad' is here and
Legacy Recordings are utilizing this as a marketing opportunity, smart move! They have created this advertising opportunity through social media, all that's needed is a re-tweet for a chance to win in this anniversary giveaway.
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| Anniversary Giveaway: Box of Goods To Increase Social Media Presence |
The contents of the box include promotional products alongside the CD itself, such as branded t-shirts and a custom poster. This great use of an anniversary promotion has been a successful twitter storm, surely increasing Legacy recordings social media presence. But the benefits of using a promo in this way span further.
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| Anniversary Giveaway: Box of Goods To Increase Social Media Presence |
What are the benefits of using an Anniversary Promotion like this?
- Its an affordable way to outsource produce from your company, cheaper and more effective, as you have more variety available as seen in this box of goodies
- Brand Awareness is expanded upon using social media to spread knowledge of your brand, as done here. What better time to spread your brand than an anniversary?
- Customer Retention is achieved. This is because your brand is perceived as generous with giveaways like this, increasing the positive outlook towards your business
- Increased Sales. All of these benefits trickle down to ultimately increase sales and ultimately profit.
