American
lingerie brand Warcoal celebrates its 30th Anniversary with free
giveaways. The brand announced “30 Years of Beauty Giveaway”, every week there will
be 30 giveaways of "bra of the month" with approximate value of $48. There is no
need to purchase as customers only need to get registered on the website. This
is all that is required to participate in the giveaway. The promotion is meant
for US, Canada and Puerto Rico markets.
According
to the promotion rules, the right "monthly bra" for a giveaway was chosen by
senior fashion editor of Marie Claire magazine, who also happened to be the ambassador
of the brand. Which is beneficial in providing additional media coverage to
reach the target group.
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| Lingerie Brand Warcoal Celebrates its 30th Anniversary with Giveaways |
Giveaways provide a great opportunity to celebrate your business anniversary while simultaneously increasing brand awareness and stimulate sales. This is an exceptional marketing strategy for companies to increase publicity and achieve considerable media coverage. Anniversary celebration can also serve as an excellent reminder to the customer of brand’s experience in the industry, therefore improving brand knowledge. This is a great example of a company using free gifts to make their business even more successful.
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