The world's leading
synthetic motor oil brand Mobil 1 celebrates its 40th
Anniversary. The brand announced a major hat giveaway. There are 500 giveaways
in total, which are special edition Mobil 1 branded hats. In order to get a
chance to win a giveaway, customers need to take the quiz which consists of 5 different
questions about synthetic motor oil and provide their contact details. The
Anniversary campaign is going to be valid for a whole month of September in the
US.
This campaign is great
to remind customers that Mobil 1 is not only the leader in the synthetic motor
oil industry, but also has enormous experience of working in the respective
market. Giveaway can provide an additional awareness for the brand and media
coverage. Even quiz as a part of the campaign is also helpful, it can show the
brand if the customers are aware of all the benefits the product can offer and
it also show the overall brand knowledge.
Customers voluntarily provide their
personal details to the company such as e-mail / age / name / ZIP code etc.
This gives room to a permission marketing and allows to tailor the future promotions
according to sex / location or/and age of the receiver. All the information is
extremely useful for the future marketing campaigns.
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