American
brand of bite size cookies Famous Amos is celebrating its 40th Anniversary
with special edition commemorative cookie jar giveaway. Purchase is not
necessary as customers only need to play the “Famous Amos” game on the company’s
website. This is all that is required to participate in the giveaway. This
giveaway ends on 31 of December 2015. The promotion is meant for American and Colombian
markets.
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| Famous Amos cookie jar Giveaway for its 40th Anniversary |
What are the benefits of using Anniversary promotions?
First of
all, Anniversary promotions will get more attention as they are perceived as
something special, thus it is a very good time to start promotional campaign.
Also, anniversary can remind the customers of your experience in the given
market or industry.
As the
collector cookie jar has an approximate retail price of $25, it would have a
higher perceived value. Therefore, it will increase customer satisfaction from
the giveaway and rise customer retention rate.
If you
would like to hear more on this topic you can visit our blog! It’s
full of interesting reads on various products and marketing strategies.
